When I started equipping coaches and coaching leaders, I posted the Twelve SeattleCoach Rules next to the refrigerator at SCHQ. Each SeattleCoach Rule has endured through the years. Now, as we move through the year, I'm posting a brief new video monthly--One Rule each month.

Excellent coaching is like grace: Rarely intrusive, usually disruptive, more nuanced than announced, and as much about how as about what.

"The greatest good you can do for another is not just share your riches, but to reveal to him his own." -Benjamin Disraeli

Rule #12

We have fun. Humor, generosity, and grace are everywhere. We know we belong to a tribe, and that we’re never alone.
https://vimeo.com/774401980

Rule #11

We have a bias for finding the next possible and desirable step—and for delighting our coachees and organizations.
https://vimeo.com/76470606

Rule #10

We do good: knowing that good behavior and personal integrity are non-negotiable to coaching excellence (this is where having good colleagues helps).
https://vimeo.com/755300328

Rule #9

We build into our work fair costs, clear agreements, grace, and generosity. ?We charge for our time and expertise. The affection for people is free.
https://vimeo.com/747892276

Rule #8

We make money by delivering solid ROI to anyone who hires or employs us, and we never forget that the ?market is very discerning.
https://vimeo.com/739082716

Rule #7

We pick work that requires us to be positive, interesting, inspiring, engaged, and our best.
https://vimeo.com/732606453

Rule #6

Our coaches understand how their personal presence is central to everything else: their energy, intuition, optimism, hoipe, grit, zest, humor, playfulness, and curiosity.
https://vimeo.com/722357562

Rule #5

Our coaches also never stop developing excellence in the craft of coaching via continuous growth, learning, practice, and innovation. We know that stretching can be uncomfortable, and that part of the job is to stay open to what we don’t kno
https://vimeo.com/708757335

Rule #4

Our coaches understand that for as long as they are in this work, their job is to learn about, and be responsible for how they’re wired (aka their desires, abilities, temperament, and assets), and to then bring their “way” to their learning, to their
https://vimeo.com/700987355

Rule #3

All of our examples and scenarios are real. And they speak to brains, hearts, and guts.
https://vimeo.com/689828105

Rule #2

We believe that when people meet face-to-face, whether virtually or in the same room, magic might happen. ?With trust, groups become teams.
https://vimeo.com/681145157

Rule #1

We pick people whom we would want to be coached by. ?Each one has the stuff that’s hard to teach.
https://vimeo.com/668474741